Digital Marketers

A bounce rate, also called visitor exit rate, occurs when visitors enter your website and immediately leave. It’s more common to see with new websites and blogs, but high bounce rates are an issue even the top sites in the world have to deal with sometimes. So, if you’re seeing higher than usual bounce rates on your site, don’t panic! There are many reasons why this might be happening and the SEO Sydney experts give you some tips on how to fix it! Your Content Isn't Relevant to Your Target Audience: If your content isn't relevant to your target audience, they're not going to stick around. Make sure you're creating content that appeals to the people you want to reach. Give them quality and fresh content and make it easy for them to read by using short sentences, bullet points and lots of white space. Poor Quality Content: If your website's content is outdated, irrelevant, or just plain bad, visitors are going to click away quickly, which will affect your SEO...

Search engine optimization, or SEO, is an important part of online marketing. As you know, people use search engines to find products and services they need or want, so if your website shows up on the first page of search results, you’ll get lots of new visitors to your site. If you want to learn how to climb to the top of the search engine rankings, here are some useful SEO Sydney strategies for boosting your website’s search ranking in major search engines like Google and Bing. Start with Keywords Keywords are the foundation of any good SEO strategy. By targeting specific, relevant keywords, you can increase your chances of ranking high in search engine results pages (SERPs). But how do you choose the right keywords? Look for keywords with high search volume and low competition. You can also use keyword research tools with the help of SEO expert Sydney to find keywords that are a good fit for your business. Use Long-Tail Keywords Long-tail keywords are simply longer and mor...

Google is introducing new tools for easier collaboration and ad creation! As the world's top search engine, Google has always had powerful tools to help you with your SEO and PPC campaigns. However, this is about to get even better with the introduction of new tools that are going to make collaboration, planning, and management all the easier. If you are an individual who just wants to manage your own online presence more effectively, these tools might help you do that too! #1 Asset Library – Asset Storage and Organisation #2 Quickly Create Video Ads for YouTube #3 Generate Voice-over for YouTube Optimising the way images and videos are organised, accessed and created will make it easier to create effective ads for any Google Ads campaign. Having assets in one place means you can create ads and campaigns faster and swap content more easily when you need to make a change. So, do you want to spend more time focusing on your client's needs instead of the logistics of colla...