Digital Marketers

A bounce rate, also called visitor exit rate, occurs when visitors enter your website and immediately leave. It’s more common to see with new websites and blogs, but high bounce rates are an issue even the top sites in the world have to deal with sometimes. So, if you’re seeing higher than usual bounce rates on your site, don’t panic! There are many reasons why this might be happening and the SEO Sydney experts give you some tips on how to fix it! Your Content Isn't Relevant to Your Target Audience: If your content isn't relevant to your target audience, they're not going to stick around. Make sure you're creating content that appeals to the people you want to reach. Give them quality and fresh content and make it easy for them to read by using short sentences, bullet points and lots of white space. Poor Quality Content: If your website's content is outdated, irrelevant, or just plain bad, visitors are going to click away quickly, which will affect your SEO...

Google is introducing new tools for easier collaboration and ad creation! As the world's top search engine, Google has always had powerful tools to help you with your SEO and PPC campaigns. However, this is about to get even better with the introduction of new tools that are going to make collaboration, planning, and management all the easier. If you are an individual who just wants to manage your own online presence more effectively, these tools might help you do that too! #1 Asset Library – Asset Storage and Organisation #2 Quickly Create Video Ads for YouTube #3 Generate Voice-over for YouTube Optimising the way images and videos are organised, accessed and created will make it easier to create effective ads for any Google Ads campaign. Having assets in one place means you can create ads and campaigns faster and swap content more easily when you need to make a change. So, do you want to spend more time focusing on your client's needs instead of the logistics of colla...

Consider having a store with no signage on it — no name, no glass, nothing. People may enter out of curiosity, seeking for product X, while you’re actually offering product Y. Now, if you have a store with a visible name and, most likely, a product image on it, it will draw a lot of people off the street who will inquire what you offer. Some of these customers will tell other prospective customers about their buying experience and your products and services. The first is an example of a non-optimised website, whereas the second is an example of a website that has been optimised. See the difference? But don’t worry, an  SEO Sydney  company is here to help! Numbers Don’t Lie SEO or Search Engine Optimisation, as defined by  SEO Sydney experts , may be thought of as the backbone of a business’s digital marketing plan. It is responsible for a large portion of a website’s exposure, traffic, CTR, and ROI. And to do so, the website needs to rank better in the search engine resul...