Digital Marketers

Do you want more traffic to your website? When people visit your site, are they engaged enough to stay and click through to additional pages? Or are they quickly moving on because they aren’t finding what they want quickly enough? User experience can be difficult to master, but with these ways suggested by SEO experts from top   seo companies in Sydney to improve user experience, you’ll be well on your way to improving it over the next few months. With any luck, you may even start seeing an uptick in traffic and conversions! ·          Engage Your Visitors Engaging your visitors is one of the best ways to improve user experience. One of the best ways to do this is by asking them questions and then making it easy for them answer. For example, you could ask people what they think are the best things about your site or what they would like to see in the future. ·          Create Remarkable Content ...

  Content is the lifeblood of your website. It's what brings people there and it's what keeps them coming back for more. The more valuable and helpful the content on your site, the better chance you have at ranking higher in search engine results pages. However, over the past few years, Google has been cracking down on websites that were simply providing a lot of low quality or duplicate content. And that’s where the Helpful Content update comes to play. This update has sent many businesses scrambling to make sure their sites are in compliance with these new requirements. This guide from the experts of white label digital marketing will help you understand what the update is all about. What Is Google's Helpful Content Update? In recent years, articles discussing so-called search engine-first content or SEO content have popped up everywhere, on blogs and social media including Facebook and Twitter. That’s because, searchers are frustrated when they land on pages that do...

Google is all about delivering the best search experience. They want searchers to find what they are looking for quickly and easily from the get-go. To accomplish this, Google has released the helpful content update that rewards sites with content geared towards readers rather than search engine crawlers. This will benefit  SEO Sydney  in the long run. According to Google, “This update introduces a new site-wide signal that we consider among many other signals for ranking web pages. Our systems automatically identify content that seems to have little value, low-added value or is otherwise not particularly helpful to those doing searches.” The Purpose of the Update: SEO-first content has been a hot topic of discussion across social platforms in the recent times. Web content on multiple sites these days serve no purpose to the user, as the only objective of the creator is to gain good ranking in SERPs. This has led to intense user frustration and Google intends to put an end to ...

A bounce rate, also called visitor exit rate, occurs when visitors enter your website and immediately leave. It’s more common to see with new websites and blogs, but high bounce rates are an issue even the top sites in the world have to deal with sometimes. So, if you’re seeing higher than usual bounce rates on your site, don’t panic! There are many reasons why this might be happening and the SEO Sydney experts give you some tips on how to fix it! Your Content Isn't Relevant to Your Target Audience: If your content isn't relevant to your target audience, they're not going to stick around. Make sure you're creating content that appeals to the people you want to reach. Give them quality and fresh content and make it easy for them to read by using short sentences, bullet points and lots of white space. Poor Quality Content: If your website's content is outdated, irrelevant, or just plain bad, visitors are going to click away quickly, which will affect your SEO...

Search engine optimization, or SEO, is an important part of online marketing. As you know, people use search engines to find products and services they need or want, so if your website shows up on the first page of search results, you’ll get lots of new visitors to your site. If you want to learn how to climb to the top of the search engine rankings, here are some useful SEO Sydney strategies for boosting your website’s search ranking in major search engines like Google and Bing. Start with Keywords Keywords are the foundation of any good SEO strategy. By targeting specific, relevant keywords, you can increase your chances of ranking high in search engine results pages (SERPs). But how do you choose the right keywords? Look for keywords with high search volume and low competition. You can also use keyword research tools with the help of SEO expert Sydney to find keywords that are a good fit for your business. Use Long-Tail Keywords Long-tail keywords are simply longer and mor...

Google is introducing new tools for easier collaboration and ad creation! As the world's top search engine, Google has always had powerful tools to help you with your SEO and PPC campaigns. However, this is about to get even better with the introduction of new tools that are going to make collaboration, planning, and management all the easier. If you are an individual who just wants to manage your own online presence more effectively, these tools might help you do that too! #1 Asset Library – Asset Storage and Organisation #2 Quickly Create Video Ads for YouTube #3 Generate Voice-over for YouTube Optimising the way images and videos are organised, accessed and created will make it easier to create effective ads for any Google Ads campaign. Having assets in one place means you can create ads and campaigns faster and swap content more easily when you need to make a change. So, do you want to spend more time focusing on your client's needs instead of the logistics of colla...

One of the most important things to do if you want your business to succeed is to make sure that people know you’re there and what you’re offering. However, it can be difficult to know how and where to advertise, as well as when and how much. This article will provide some helpful tips on advertising your business, so you can attract more customers and make more money with the help of creative agency Sydney . Research, Research, Research Before you start advertising your business, it is important to do your research and understand your target market. Who are you trying to reach? What are their needs and wants? What age group are they in? Once you have a good understanding of your target market, you can start thinking about the best way to reach them. Watch Your Budget It is important to be mindful of your advertising budget. You don't want to spend too much or too little on your marketing efforts. A good rule of thumb is to spend 5-10% of your gross revenue on marketing. ...