Google Search’s Helpful Content Update – How Does It Work and What Is Its Impact?

Google's Helpful Content is a major development in SEO and has changed the landscape for SEO experts. It is Google's way of rewarding websites that provide helpful content to their users. With this, Google is able to better understand what content is valuable and prioritise it in their search engine rankings.

The Impact of Google’s Helpful Content

Google’s Helpful Content update was introduced to help users find better, more relevant information when searching for answers online. The update rewards sites that provide detailed and helpful content to their visitors.

Google defines “helpful content” as content that provides a “thorough and helpful explanation” of the topic. In order to be deemed helpful, the content must have a clear structure and be relevant to the user’s query. This means that websites must not only have great content but also ensure that it is properly structured so that it is easy to read and comprehend.

The update has a huge impact on businesses online because they must now focus more heavily on providing helpful content instead of just focusing on keyword stuffing and other outdated techniques. A reputable SEO company must make sure the clients are providing quality content that is both informative and relevant to their target audience. Additionally, it should ensure that this content is properly structured in order to be deemed helpful by Google.

Overall, the impact of Google’s Helpful Content update is significant for both SEO experts and businesses who rely on organic search traffic. It has created a need for companies to focus on creating quality content that is both informative and relevant to their target audience. They must also ensure that this content is properly structured so that it can be deemed helpful by Google. Read more…